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Amazon’s Big Gamble — Backing Success

Jul 14, 2014
by Caroline Miller
Amazon's business strategy, Thomas and Mercer imprint, Victoria Rollison
2 Comments

As my play nears production, my 4th novel goes nowhere while I search for an agent.  Getting a big-time agent is at the top of my bucket list — someone out of New York or Chicago or San Francisco.

 I had a brush with one the other day, but she declined my manuscript because the punctuation was “too antique” for the times.  Apparently my colons and semi-colons aren’t congruent with the latest MLA style sheet, that publication on the etiquette of punctuation and grammar.  A new style sheet is distributed every year and I confess, I haven’t looked at one since I completed my last thesis, almost 40 years ago.  If my punctuation is antique, I beg to be forgiven because so is the rest of me. 

 Given the finicky standards of the main presses today, it’s no wonder writers throw up their hands and venture into self-publishing.  Why not?  Amazon makes it so easy.  So egalitarian. 

 But not so fast.  My eyes were opened when I came across a blog by Victoria Rollison.  http://victoriarollison.com/2011/06/02/amazon-imprint-%e2%80%93-thomas-and-mercer/   She mentioned that Amazon had created a new imprint for mysteries and thrillers: Thomas and Mercer.  Don’t rush to your computer to submit. You have to be chosen.

 According to Rollison, Amazon cherry-picks from best-selling authors for its new label.  If you’re one of the “lucky” ones, your book is not only given prominent display on its website but will be distributed to bricks and mortar stores, too.  You remember bricks and mortar, don’t you?  They’re the retailers Amazon almost ran out of business. 

 The truth is, Amazon isn’t egalitarian at all and it’s e-publishing business hasn’t leveled the playing field.  You can pay them to produce your book but it’s unlikely to be among those they promote.  The creation of Thomas and Mercer fosters more competition not less.

 Eventually self-published authors will learn that what Amazon does best is allow them to part with their money.  After that, the titles will be buried under their more prestigious imprints  —  the way the main stream press treats its midlist works.  But there’s one significant difference.  This new overlord casts a shadow long enough to make Harper-Collins, Hachette, Random House and the rest of the big publishing houses tremble.

 Given the new landscape, the rules of the MLA style sheet strike me as a teensy bit irrelevant. 

joke about punctuation

Courtesy of www.funny-joke-pictures.com

 

 

 

 

 

 

 

 

 

 

 

 

     

 

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2 Comments
  1. Christine Webb July 14, 2014 at 10:06 am Reply
    :) I love punctuation, Caroline, and more than likely, use it much too often. I enjoy words, too, and grimace each time I watch my granddaughter's thumbs fly across her Smart Phone keyboard, creating a whirlwind of thoughts, all abbreviated, all in lower caps and all with nary a punctuation mark in sight. ijdk wot this world is coming to!! :) BTW, looking very much forward to your next book, punctuated properly, or not!! :)
    • Caroline Miller July 14, 2014 at 10:19 am Reply
      Thanks for your comment, Christine. The goal of language is to communicate. Punctuation helps as in the case of the cartoon that accompanied the blog, but someone else sent me a wonderful article about writers who made a habit of breaking the rules and that was fun to read: http://qwiklit.com/2014/03/05/top-10-authors-who-ignored-the-basic-rules-of-punctuation/ Enjoy.

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Contact Caroline at

carolinemiller11@yahoo.com

Portland, Oregon author Caroline Miller had distinguished careers as an educator, union president, elected official and artist/advocate.

Her play, Woman on the Scarlet Beast, was performed at the Post5 Theatre, Portland, OR, January/February 2015

Caroline published a serialized novelette, Marie Eau-Claire, on the website, The Colored Lens.  She also published the story Gustav Pavel,  a parable about ordinary lives, choice and alternate potential, on the website Fixional.co.

Caroline has published five novels

  • Getting Lost To Find Home
  • Ballet Noir
  • Trompe l’Oeil
  • Gothic Spring
  • Heart Land

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