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Millennials Loose Sweet Tooth and Endanger E. T.

Jun 23, 2016
by Caroline Miller
changing eating habits of Millennials, Craig Giammona, E. T, Hershey candy, Jerky, Krave, Mars candy, Reese's pieces, Why Hershey Is Losing Its Sweet Tooth
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As I wrote in an earlier blog (6/20/16), Millennials are imposing changes on the American landscape.  One of those changes has to do with the way they eat.  The younger generation tends to snack throughout the day rather than sit down to 3 full meals. (“Why Hershey Is Losing Its Sweet Tooth,” by Craig Giammona, Bloomberg Businessweek, June 6-12, 2016, pg. 17.)  Less traditional meals mean convenient nibbles have to be charged with nutrition.  High sugar content is out. Protein is in.

Hershey, the number 1 candy seller in the United States is rushing to get ahead of the trend, noting that sales of chocolate candy fell last year and continue to fall this year. What remains a winner are fancy candies with less sugar and darker chocolate content.  Sadly, those Hershey kisses, so much a part of American history, may come to symbolize tears as the company pulls back on the confection  and ramps up on jerky, instead.  And when you think jerky, don’t imagine those plastic wrapped strips sold in gas stations.  Along with premium snack bars with acai berry, trail mix and jalapeno almonds, jerky will come in varieties that include kangaroo and alligator.

Sales of dried meat snacks hit $2.8 billion last year,“a 63% gain since 2010.”  The numbers are large enough to encourage Hershey to create a new line of healthy snack foods called Krave. (Ibid pg. 16.) Whole Foods Market will carry Krave and predicts its products could earn $5000 million-a-year in the near future.

E. T.

Courtesy of www.poprewirnd.com

Don’t expect chocolate to disappear from the Hershey catalogue anytime soon, however.  Sales of chocolate still account for a quarter of Hershey’s sales.  If Mars, maker of Snickers and Milky Ways, isn’t giving up on candy, neither will Hershey.  E. T.  needn’t worry.  Reese’s pieces will be a staple for a long, long time. 

 

 

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Contact Caroline at

carolinemiller11@yahoo.com

Portland, Oregon author Caroline Miller had distinguished careers as an educator, union president, elected official and artist/advocate.

Her play, Woman on the Scarlet Beast, was performed at the Post5 Theatre, Portland, OR, January/February 2015

Caroline published a serialized novelette, Marie Eau-Claire, on the website, The Colored Lens.  She also published the story Gustav Pavel,  a parable about ordinary lives, choice and alternate potential, on the website Fixional.co.

Caroline has published four novels

  • Ballet Noir
  • Trompe l’Oeil
  • Gothic Spring
  • Heart Land

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