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When Bargains Cost Too Much

Aug 16, 2017
by Caroline Miller
convenience versus privacy, tech giants changing social behavior, tech monopolites, The New Monopolies
2 Comments

Courtesy of yahoo.com

As I noted recently, tech monopolies are a growing concern in Europe, though not in the United States. (Blog 8/10/17). American consumers are content because: 1) a variety of merchandise is available with a mouse click; 2) purchases arrive at the speed of light; and 3) those purchases appear to be bargains.

Amazon accounts for 52% of all U. S. book sales, 43% of all on-line commerce and 45 % of cloud-computing. Their sales are 6 times greater than Walmart, Target, Best Buys, Nordstrom, Home Depot, Macy’s, Kohl’s and Costco combined.(“The New Monopolies,” The Week, Aug 4, 2017, pg. 13.)

Each day, we trade off our privacy for lower prices and convenience.  That tech giants track our purchases, our habits, our social interaction doesn’t seem to bother us.  We believe that in the exchange, we get more than we give.   

“Oh, that thinking minds can think so wrongly,” as the saying goes.  We give up much more than our privacy to the tech giants.  We give up our way of life.  We give up our culture.

Consider the number of industries that have died or are dying because of these monopolies exist.  Shopping may be at our finger tips,  but department stores and shopping malls are disappearing and their employees with them. Consider, too, the damage downtown centers sustain when they no longer serve as the hub of civic activity.  As they disappear, so does a sense of community.

Newspapers aren’t faring much better.  “…Facebook and Google control 70% of the advertising market that once fed print media.” (Ibid pg. 13.)  Even electronic versions of these publications struggle because the tech giants devour so much of their former revenue.  And again, jobs are disappearing, most importantly, investigative journalism.

We may think unregulated tech monopolies represent a bargain in service and price. But the undisclosed cost goes much deeper.  As they say, “Buyer, beware.”

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2 Comments
  1. Marty DeVall August 16, 2017 at 8:49 am Reply
    Your article hit a note with me... I guess I have fallen into this thinking how great it is to get something you want with a single click for a reasonable cost. I understand what I buy is tracked but I did not think it was a big deal. I am a honest person and have nothing to hide. Stores have tracked what we buy forever, I guess the online method may provide feedback back much sooner. Thank you for bringing up this topic... It is worth thinking about when it come to retail jobs and their way of life.
    • Caroline Miller August 16, 2017 at 10:42 am Reply
      Thanks for you comment. Struggling to protect privacy is a shrinking battlefield when a virtual world exists beside the real one. But more than privacy is at stake, as I've tried to suggest. What Europe is doing to respond to the tech giants the topic of tommorrow's blog.

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Contact Caroline at

carolinemiller11@yahoo.com

Portland, Oregon author Caroline Miller had distinguished careers as an educator, union president, elected official and artist/advocate.

Her play, Woman on the Scarlet Beast, was performed at the Post5 Theatre, Portland, OR, January/February 2015

Caroline published a serialized novelette, Marie Eau-Claire, on the website, The Colored Lens.  She also published the story Gustav Pavel,  a parable about ordinary lives, choice and alternate potential, on the website Fixional.co.

Caroline has published four novels

  • Ballet Noir
  • Trompe l’Oeil
  • Gothic Spring
  • Heart Land

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