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Blog Branding 101

May 01, 2014
by Caroline Miller
"How to Become A Brand, branding, Silversolera, Sydney Stevens, writing a blog
4 Comments

Whether it’s a box of cereal or George Clooney, branding is critical to break into the public eye. (See Blogs 1/21/13, & 8/2/13) But unless you’re a steer how do you manage it, especially if you’re a blogger working at home?

I thought I’d find the answer in an article entitled: “How To Become A Brand.” Unfortunately, the catchy title had no substance. The advice boiled down to, “being in the right place at the right time.” (“From Ink to Inc.” by James Wolcott, Vanity Fair, April 2014 pg. 96.),

Apart from committing a heinous crime, costing the taxpayer gazillions of dollars or knowing the right people who can open doors, I’ve yet to come across information that reveals how to get branded and attract an audience. Consider the competition each morning — a shooting at a military base, thousands killed in a civil war, still more thousands left to starve in the African drought – and you get an idea of what a blogger faces.

In the meantime he or she has to produce work that is fresh on a steady basis. In this last regard, two bloggers come to mind. Sydney Stevens writes a blog 7 days a week about her life in Osterville, a small town in Washington. Somehow, she manages to keep the stories so varied and so lively, one would think she lived in the middle of New York City. She’s been writing that blog for years and her column is never skimpy, plagiarized or filled with “guest” bloggers. If anyone deserved to be branded and have a large following, Sydney does. http://sydneyofoysterville.com/oysterville-daybook/

Another writer worthy of attention is Elizabeth. She’s been knocking out daily book reviews for years, offering candid opinions that help readers find good writers. She never misses a beat or a day and is chock full of insights. http://silversolara.blogspot.com/

A third blog writer, Terri Patrick addresses herself to practical spirituality in Life and Writing the Story. http://terripatrick.wordpress.com. Definitely a place to drop by.

 All 3 women are devoted to quality and, like me, I suspect they’ve paused above their keyboards long enough to wonder how to grow a larger audience. I wish I had an answer to share. So far the best solution I’ve come up with is to commit a crime.

 

 

woman at computer

 

 

 

 

 

 

 

(Courtesy of www.illustratersource.com)

 

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4 Comments
  1. Elizabeth (Silver's Reviews) May 1, 2014 at 10:48 am Reply
    Caroline....fantastic post. THANKS for mentioning me. You are amazing. Have a wonderful day. Elizabeth Silver's Reviews My Blog
    • Caroline Miller May 1, 2014 at 11:07 am Reply
      Elizabeth, I've been enjoying your blogs for sometime now and I'd have to say, you are the amazing one. But thanks for the compliment.
  2. Terri Patrick May 1, 2014 at 11:40 pm Reply
    Thanks for the mention, Caroline! I love your blog and read every post. It's one of the hundreds of I scan daily that I know will give me something unique and interesting. My first love was newspapers and social media is and isn't the same. Thanks also for the links to Sydney and Elizabeth as I have added them both to my feeds. I'm amused that this post is about Branding as my partner and I wrote the book about the myths and misinformation about Branding - and Platform. But first we blogged about it and it's all free and full of real substance. It's that Author Marketing 101 thing... Have an awesome weekend and again, thanks for the posts you write. You are "branding" done well.
    • Caroline Miller May 2, 2014 at 7:11 am Reply
      Would love to read your book on branding, Terri. Please share how to obtain it with me and my blog readers. Amazed that you can keep track of so many blogs. Some much good writing is available. Time is the enemy to finding them all.

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Contact Caroline at

carolinemiller11@yahoo.com

Portland, Oregon author Caroline Miller had distinguished careers as an educator, union president, elected official and artist/advocate.

Her play, Woman on the Scarlet Beast, was performed at the Post5 Theatre, Portland, OR, January/February 2015

Caroline published a serialized novelette, Marie Eau-Claire, on the website, The Colored Lens.  She also published the story Gustav Pavel,  a parable about ordinary lives, choice and alternate potential, on the website Fixional.co.

Caroline has published four novels

  • Ballet Noir
  • Trompe l’Oeil
  • Gothic Spring
  • Heart Land

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