Book bloggers receive free books in exchange for their reviews. And, If a blogger has sufficient following, he can be choosey. Recently, I approached one with several thousand followers for my book, “Gothic Spring.” What I received was a canned rejection in reply. Only agented books were considered the e-mail informed me. So there it is. Another set of hurdles for beginning writers to stumble over. Book bloggers can be gatekeepers, too, just like agents.
New book bloggers are always cropping up, of course; but as they have little following and no track record, a writer has no idea whether or not the reviewer will follow through. Some bloggers take a book and like old soldiers fade away.
Nonetheless, my advice to a beginning writer is to seek out bloggers. It’s a good way to create chatter about your work. The results will be mixed. Some reviews will be good; some will be bad. Some reviewers will disappear into the void with your masterpiece. Nothing in life delivers 100%. The virtual world is no different.