To begin with, an organizer needs to vet his bloggers. They should have a significant number of followers, have been bloggers for at least a year and be chosen for a tour because their subject interest matches the material.
When a writer lays out a good sum of money, he expects that the bloggers will make themselves familiar with his work. Interviews are fine but substantive comment, the kind used for future advertisements and book jackets, is expected. A writer isn’t paying money to answer questionnaires so that the blogger can take a blogging holiday.
Given that technology has made book publishing affordable, the number of small presses and self-publishers is on the rise. They will want ways to promote their work and a good book tour packager should find a growing number of customers. The tools to create this business are minimal: a computer and a little business savvy. Anyone looking to create a home business should consider this one. The key to success is to provide quality service. Build a better mouse trap and writers will come.